Bitoy’s Sweet Treats, a premier luxury confectionery brand based in Chicago, is proud to announce that its founder, Layla Bitoy-Dillon, has been featured in The Wall Street Journal (WSJ), highlighting her journey as a Black entrepreneur, small business innovator, and leader in the gourmet food industry.
The WSJ feature showcases Layla’s inspiring path, from building a family-run business rooted in Chicago’s culinary scene to securing national recognition with retail placements in Midway and O’Hare Airports, HSN, and high-profile partnerships with major Chicago sports teams like the Chicago Blackhawks and Chicago Bears.
A Story of Resilience, Entrepreneurship & Sweet Success
As a Black female entrepreneur, Layla has navigated the challenges of small business ownership, overcoming barriers in funding, distribution, and brand expansion while maintaining her company’s commitment to high-quality, handcrafted treats. The WSJ article sheds light on her strategic business growth, her ability to turn challenges into opportunities, and how she is paving the way for other minority-owned businesses in the gourmet food industry.
“We’re incredibly honored to be featured in The Wall Street Journal, one of the most prestigious publications in business and finance,” said Layla Bitoy-Dillon. “This recognition isn’t just about my journey—it’s about the power of perseverance, community, and family-driven entrepreneurship. I hope my story inspires other small business owners to chase their dreams, no matter the obstacles.”
Bitoy’s Sweet Treats: A Chicago Staple Reaching New Heights
Under Layla’s leadership, Bitoy’s Sweet Treats has evolved from a local favorite into a nationally recognized brand, known for its luxury confections, chocolate-covered delights, and gourmet snack mixes. With features on HSN, partnerships with major brands, and expansion into high-traffic retail locations, Bitoy’s continues to redefine the gourmet sweets industry.
The Wall Street Journal article further amplifies the impact of small, Black-owned businesses and the importance of representation in mainstream markets. Layla’s story is a testament to Chicago’s thriving entrepreneurial spirit and the power of innovative leadership in the food industry.
Read the Full Feature
The full Wall Street Journal article on Layla Bitoy-Dillon and Bitoy’s Sweet Treats is available online at:Article Here
About Bitoy’s Sweet Treats
Founded by Layla Bitoy-Dillon, Bitoy’s Sweet Treats is a luxury, family-owned confectionery brand based in Chicago, IL. Known for handcrafted, high-quality treats, the brand has gained national recognition through retail expansion, major brand partnerships, and a growing online presence. From exclusive airport locations to corporate catering and special event collaborations, Bitoy’s Sweet Treats continues to make life sweeter—one bite at a time.